Tyson Fury’s endorsement, from fashion to sports water to jokingly selling masturbation lotion

The Gypsy King earns most of his income in the ring, mostly from his trilogy battles with longtime nemesis Deontay Wilder.
But the 33-year-old boxer’s bank balance has been boosted by sponsors and business ventures outside of sports.
His Furocity brand has landed in Iceland’s frozen supermarket chain, launching an energy drink and will also launch food and beer.
However, despite joking about releasing masturbation lotion, he doesn’t delve into the world of self-pleasure.
Fury was heavily sought after by ESPN due to his athletic prowess, and in 2019 struck a blockbuster deal with US Sports Channel for the next five games worth £80m.
He also signed a consulting deal with MTK Global, a boxing management company founded by controversial Irish businessman Daniel Kinahan.
His official online merchandise store sells T-shirts, polo shirts, vests, children’s clothing and signed memorabilia, including replica belts.
While the clothes are reasonably priced, t-shirts cost between £15 and hoodies up to £35, and a signed WBC belt will set punters back £999.99.
Before his fight, Fury was also wearing an ornate tailored suit – usually with his image on it.
The fashion label was designed by Italian company Claudio Lugli, who also features Amir Khan and Conor McGregor and collaborated with two-time world heavyweights.
The Tyson Fury: The Gypsy King Collection features some of these suits, as well as a wide range of satin cotton shirts from £70.
Over the years, he has signed contracts with companies such as the American company Fashion Nova and collaborated with Wow Hydrate – a sports water drink.
Manchester City star Kevin De Bruyne and England international Harry Maguire are also ambassadors for Wow Hydrate.
Back in 2018, Marbella retail company Lund Group began a partnership with Fury as his official fighting camp sponsor.
Ahead of Fury v Wilder II in 2020, Tyson made an astonishing claim that he would masturbate seven times a day in preparation for a fight.
Soon after, he shared a highlight clip of his press conference on his Instagram, stitched together with a scene from The Wolf of Wall Street, suggesting he could do more.
In the buildup of their battle, Wilder got involved and suggested that Fury should use a “heavy lotion” if he planned to keep the daily rate up.
Officially, it never happened.But Fury did share a picture of the bottle with the “Easy Stroke Masturbation Lotion” label on the front.